Today, this Substack is getting a new name: EliteThink. This marks the third time I’ve changed the name, and here’s why.

I initially named this Substack The Simulation as a metaphor for life, reflecting my core belief that we live in a computer simulation. My mindset and strategies for success are deeply rooted in this idea. However, over time, I realized that this name could be limiting. It may have alienated those who don’t share this worldview, even though my writing is beneficial regardless of whether one believes in the simulation theory.

As an interim solution, I renamed it to D****** C*****, but I knew it wasn’t the final name I wanted.

Now, after much thought, I’m rebranding to EliteThink. This name aligns perfectly with my goal: to develop a deeper understanding of life, refine my thinking, and share strategies for success. Whether I’m writing about mindset, culture, or current affairs, the aim is always to elevate minds to an elite level, both in thought and performance.

Welcome to EliteThink!